Maximize your stoke with the Choke Stoke Ali'i Roots, inspired by the royalty of Hawaii. Ali'i is royalty in Hawaii and we are bringing those new designs to life to show respect to the history of Hawaii. Red is considered royalty and yellow is sacred.  In our exclusive red and yellow colors, this new design is built to stand out, paying homage to Hawaii's rich heritage. Whether you're hitting the waves or hanging out on the shore, this gear will ensure you honor the past while embracing the present. Experience the perfect blend of tradition and modern surf culture with Choke Stoke.