Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Positive Amplification".  Proceeds from all purchases go directly back to the amplification.
Together we can make an impact. Choke Stoke!