Purpose over Profit

amplifying positivity

Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Amplify Positivity". Proceeds from all purchases, for the entire month go directly back to the amplification selected.
Together we can make an impact. Choke Stoke!

March Amplification: Surfrider Santa Cruz

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Thank you @pcsathletics_official for allowing us to create some custom hoodies for the girls high school soccer team 🫶🏻 Congrats on the championship win🎉 Your hoodie purchases helped support @surfridersantacruz which helps protect our coastline. We appreciate the support! Wanna create something truly custom at the fraction of the cost and help support great organizations locally? Send us a DM and let’s Amplify Positivity 🤙🏼 Choke Stoke. Purpose over Profit.

Where do you rank on the “Pyramid of Stoke”? Choke Stoke isn’t just a tad of stoke, it’s a lot!! That’s why our mission is to go beyond just one day of giving but focused on the entire month for organizations. Find your place on the stoke pyramid today 🤙🏼 Haole translation for “Choke” is “a lot”. Shaka’s all day, everyday and for everyone. Amplify Positivity.

We are doubling down for @surfridersantacruz in extending the amplification for March as we prepare for our April amplification 🫶🏻 They really need our support these months as big decisions are being discussed regarding our coastlines. Show your support by going directly to their site or scooping up some positive apparel on our site (proceeds go back). Until then, United we Stand 🤙🏼 Amplify Positivity. Choke Stoke 🫶🏻

New Youth Hoodies! Inspired by our local surf spot Pleasure Point, this comfy youth hoodie is designed to stand out in support of our shores. Proceeds from this month help support the protection of our oceans. Amplify Positivity. Choke Stoke 🤙🏼

February sales are dedicated to protecting our shores. Monthly amplification is focused on @surfridersantacruz and the amazing mission they are on to protect our coastlines. Together we can make a greater impact. Join a beach cleanup, donate directly or pick up some new threads where proceeds go directly back. Artwork is Pleasure Point, Santa Cruz. Amplify Positivity. Choke Stoke 🤙🏼

Sharing is caring 🫶🏻 Always a good ride when shared 🤙🏼 Stoke meter filled. Amplify Positivity. Choke Stoke.

If you are low on stoke, we get choke! Amplifying local organizations here in Santa Cruz since 2024🤙🏼 OG T Shirt now available in retro. $9.99. A price that will never change. Proceeds go back to Surfrider Santa Cruz. Amplify Positivity.

If you love it, protect it. So many ways to get involved to protect our shores: donate, beach cleanup, advocate and share. Here at Choke Stoke our mission is to amplify others doing amazing things in our community. Proceeds on all Choke Stoke apparel goes back to support Surfrider Santa Cruz for the month of February. Huge thanks to @sam_ssc for the awesome footage and for @rippinrosiedog in sharing that awesome moment together 🫶🏻 Be bold. Get involved. Amplify Positivity! Choke Stoke.

Stoke Rider Cruz reminding us about the importance of a clean ocean and how it impacts our lives. Let’s protect the experiences that give back so much 🫶🏻 There are many ways to get involved: beach cleanup, petitions and sharing with others to provide awareness. Also, proceeds from the month of February will help support @surfridersantacruz and their mission🤙🏼 Learn more on our website. Huge thanks to @wavewarriorcruz and his passion and support for cleaner oceans. Amplify Positivity. Choke Stoke.

Stoked to announce that our February Amplification is focused on @surfridersantacruz and all its amazing actions to help protect, preserve and secure a cleaner more accessible ocean. We all appreciate what the ocean gives to us it this all doesn’t happen without the positive impact they bring to this community. Surf is in our DNA and the ocean is where we call home. Let’s protection together. Proceeds from the entire month will go back to Surfrider Santa Cruz to help support their mission and vision! Learn more on our website or links in bio. Amplify Positivity. Choke Stoke 🤙🏼

Sometimes we don’t have a choice about our surroundings, but we do have a choice in how we react and act. Amplify Positivity. Choke Stoke 🤙🏼

Happiness is everywhere. Stoke is FREE. Get out and find it. It’s waiting. Amplify Positivity. Choke Stoke.

Stoked to announce in partnership with @ponohawaiiangrill that they will be carrying our custom surf hats onsite! Grab the best Hawaiian food in town and scoop up a Choke Stoke custom surf hat! Offering Kama aina (family) discount on all Choke Stoke surf hats to all Pono customers. Help us “Amplify Positivity” today 🤙🏼 Check em out at their Capitola location! Can’t make it here locally, use code: “Pono” online for exclusive savings! Have an awesome day! Choke Stoke.

Stoke Rider @sebasofthesea with some fresh Choke Stoke stickers 🙌🏼 Fill that stoke meter 🤙🏼

Stoked to welcome @sebasofthesea to Choke Stoke as a Stoke Rider🤙🏼 Being a Stoke Rider steps beyond just ripping in the water or crushing it on the court, it embodies being a good person and connecting with your community in a positive way. Seb is such a rad kid and we are stoked to welcome to the team! Look for a full bio and interview to learn more about Seb. Seb joins @wavewarriorcruz and @rippinrosiedog as part of Choke Stoke Riders! Welcome to the team! Amplify Positivity! Choke Stoke 🤙🏼

Da Drip Beanie! Just in time for the snow! Keep that head warm when the temp drops 🥶 Two plastic bottles turned into one warm beanie 🫶🏻 Stay stoked. Choke Stoke 🤙🏼

Hope you all had an awesome weekend! Choke Stoke 🤙🏼

Christmas Stoke is real! Enjoy 25% off till Christmas on all our apparel. Proceeds from all sales will help support @casaofsantacruz for the month of December. Amplify Positivity. Choke Stoke 🤙🏼

Time to drop that drip! Get ready for our new surf hat lineup to drop this Friday! Designed for the gnarliest of waves or to standout scoping the waves, this lineup is custom made right here in #santacruz . Proceeds support local organizations doing good things in our community. Drips 12/12/25. Amplify Positivity. Choke Stoke 🤙🏼

December Positive Amplification! Choke Stoke believes in every child having the best chance at life. We believe every child deserves an equal opportunity in the way they are raised. @casaofsantacruz has dedicated volunteers that help kids who are in the court system make decisions that put the child first. This is an extremely important mission and we are excited to amplify CASA of Santa Cruz County! Sales for the entire month of December will go directly back to help CASA and their mission. You can also donate directly to them. Learn more on our website. Amplify Positivity! Choke Stoke🤙🏼

Wanna be part of a mission that makes an impact? Each month we are on a mission to amplify organizations doing good in the community and through all our sales, we give back. We call it Amplify Positivity🤙🏼 It’s never too late to get involved and represent. Purpose over Profit. Choke Stoke!

Extended 40% for all you cyber shoppers out there! Last and final day to help us amplify Second Harvest. Feel free to donate directly or score some positive apparel and proceeds go directly back. Have an awesome weekend! Choke Stoke 🤙🏼

We can’t promise when a deal this big will come again 🫶🏻 40% Off Everything! Scoop up some positive apparel for all your holiday shopping. Amplify Positivity. Choke Stoke🤙🏼

From all of us at Choke Stoke, Happy Thanksgiving. So thankful for all the friends and family that have supported us for the past 11 months 🙏 Our mission hasn’t changed from day 1, amplify organizations doing great things in our community. Apparel that represents something positive is at our core and we are just getting started. Hold the ones close in your life that build you up, that support positivity, that believe in a stronger community, that believe we can make a difference together 🫶🏻 Have an awesome Thanksgiving with family and friends. Choke Stoke.

40% Off won’t last forever. Grab your apparel now before this washes away! Proceeds for the month of November will help @secondharvestsantacruz . Amplify Positivity. Choke Stoke🤙🏼

Black Friday Deals are firing now and just like an outside set!! Shred these deals for a limited time only! 40% off, site wide. Have an awesome weekend. Choke Stoke 🤙🏼

Come show support for @secondharvestsantacruz and join us downtown at @ponohawaiiangrill at 6pm! Custom designs that represent positivity! Choke Stoke 🤙🏼

It all starts tomorrow. We are making a big push for @secondharvestsantacruz with early Black Friday deals of 40% off everything. We will also have a pop at @ponohawaiiangrill downtown tomorrow (11/21) between 6-8pm. Come check out our new apparel and help us amplify positivity. Choke Stoke 🤙🏼

Some moments are best enjoyed in peace and post session. Take a moment to reflect on all the positive impacts you’ve made this month. It’s still it not too late to help support @secondharvestsantacruz for the month of November. Amplify Positivity. Choke Stoke 🤙🏼

“Da Wall” - Designed for comfort, worn for support 🙌🏼 This month we are amplifying @secondharvestsantacruz to help feed families in need. Proceeds from all sales will help support their mission. Da Wall is our way of building a wave of support for community organizations making a greater “positive” impact. Amplify Positivity! Choke Stoke 🤙🏼 Product is live on our website.

Thank you to all the veterans who have fought and protected this country 🫶🏻 🇺🇸🤙🏼

Join us this November as we amplify @secondharvestsantacruz to help feed families in need. At our core, we are focused on making a positive impact to help these organizations thrive and continue their vision. Consider donating directly. Proceeds from all sales during the month of November go directly back. Amplify Positivity. Choke Stoke 🤙🏼 check out our links in bio on how to help 🫶🏻

We are stoked to be amplifying the @secondharvestsantacruz during the month of November 🤙🏼 Proceeds from every sale for the entire month goes directly back to feed a person who is hungry. There is no better time than to represent something positive! Learn more on our website (link in bio). Let’s build a wall of support for our community! Choke Stoke🫶🏻

November Amplification: Second Harvest Food Bank of Santa Cruz County. During a month where a lot of families have an abundance of food and left overs, there are others less fortunate. This month is extremely important as families face the harsh reality of not having the support they need. Let’s change the tone this month and build a wall of support for @secondharvestsantacruz ! You can donate directly to them (link in bio) or pick up some new threads and the proceeds go directly back to them and their mission. We are laser focused on purpose over profit and will never back down. Let’s stop hunger together. Choke Stoke.

Da Wall is packed with a variety of designs and colors. Whether you are feeling edgy, simple or wanna go off the grid, we have an option for you. This month we are amplifying Second Harvest Food Bank so proceeds from every sale go right back to a family in need. Check out the exclusive designs. Choke Stoke 🤙🏼

Da Wall is more than just a location, it’s a statement of support for the community 🫶🏻 The month of November we are rallying around @secondharvestsantacruz with every sale going back to help a family or individual in need. You can donate directly in support or pick up our latest Da Wall series or any other Choke Stoke wear. Purpose over profit. Amplify Positivity. Choke Stoke 🤙🏼

Da Wall. Built for comfort, designed for positivity! Featuring Stoke Rider @wavewarriorcruz wearing our block retro pink hoodie. Da Wall is special to locals who flock to the beach to recharge, relax and reconnect with friends. It’s a place where memories are made and friendships grow. This months Positive Amplification is in support of @secondharvestsantacruz as we enter a month of Thanksgiving and families that need support and food. Let’s stoke them out with a Wall of support this month! Amplify Positivity! Choke Stoke!

New Designs, Same Message! Mark your calendar for a new design drop this week as we prepare for our November Amplification. Built for comfort, worn for purpose. Amplify Positivity. Choke Stoke🤙🏼

Only a few days left to help support @officialscanimalshelter ! The Santa Cruz Animal Shelter is instrumental to our community and makes such a positive impact which is why we’ve teamed up with @rippinrosiedog and Steve, who also amplify positivity in the waves, to help extend our message. Our mission is focused on purpose over over profit so every sale is dedicated to the SC Shelter for the month of October. Represent something positive 🤙🏼 Check out our exclusive Rippin Rosie apparel and deals for this week only. Have an awesome day. Choke Stoke!

In support of @officialscanimalshelter for the month of October we are offering the @rippinrosiedog youth jumper set for $50! Set comes with Youth Hoodie and joggers. Custom made here in Santa Cruz. Free local delivery! Offer expires Nov 1st! Amplify Positivity 🙌🏼 Choke Stoke 🤙🏼

🚨Save the Date🚨 November we have a new amplification and new designs dropping. Get ready, get pumped, get stoked because we are ready to make an impact 🙌🏼 Choke Stoke 🤙🏼

🚨8 Days left to show your support 🚨 Here’s how you can help the @officialscanimalshelter in the month of October: 1. Donate directly or consider adoption 🫶🏻 2. Purchase some apparel and proceeds go back to shelter 3. Spread the word 📢 We partnered up with @rippinrosiedog to help amplify our mission for good! We also offer FREE local delivery here in Santa Cruz County so no pressure on shipping costs 🙌🏼 Have an awesome day. Choke Stoke 🤙🏼

Choke Stoke Floral hoodie on our cozy soft youth hoodie now available. Each hoodie is hand designed and unique. Check them out online 🤙🏼 Proceeds from the month of November go back to SC animal shelter 🫶🏻

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Join us this March as we come together to support Surfrider Santa Cruz. Our community thrives on the ocean and together we need to protect it. Surfrider makes huge impact in keeping our oceans clean, safe, protected and accessible. With their involvement in advocating for the ocean, we get to all enjoy the beauty it offers us. Whether we are surfing, swimming or just enjoying its awesomeness, protecting the ocean will ensure generations to come will be able to enjoy it too. Let's amplify Surfrider this month!

Amplify Positivity