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amplifying positivity

Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Amplify Positivity". Proceeds from all purchases, for the entire month go directly back to the amplification selected.
Together we can make an impact. Choke Stoke!

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Join us this March as we come together to support Surfrider Santa Cruz. Our community thrives on the ocean and together we need to protect it. Surfrider makes huge impact in keeping our oceans clean, safe, protected and accessible. With their involvement in advocating for the ocean, we get to all enjoy the beauty it offers us. Whether we are surfing, swimming or just enjoying its awesomeness, protecting the ocean will ensure generations to come will be able to enjoy it too. Let's amplify Surfrider this month!
Amplify Positivity

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