amplifying positivity

October Amplification
Santa Cruz Animal Shelter

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- RIPPIN ROSIE SERIES NOW AVAILABLE -

Free Local Delivery in Santa Cruz County

Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Positive Amplification". Proceeds from all purchases go directly back to the amplification.
Together we can make an impact. Choke Stoke!

🚨Save the Date🚨 November we have a new amplification and new designs dropping. Get ready, get pumped, get stoked because we are ready to make an impact 🙌🏼 Choke Stoke 🤙🏼

🚨8 Days left to show your support 🚨 Here’s how you can help the @officialscanimalshelter in the month of October: 1. Donate directly or consider adoption 🫶🏻 2. Purchase some apparel and proceeds go back to shelter 3. Spread the word 📢 We partnered up with @rippinrosiedog to help amplify our mission for good! We also offer FREE local delivery here in Santa Cruz County so no pressure on shipping costs 🙌🏼 Have an awesome day. Choke Stoke 🤙🏼

Choke Stoke Floral hoodie on our cozy soft youth hoodie now available. Each hoodie is hand designed and unique. Check them out online 🤙🏼 Proceeds from the month of November go back to SC animal shelter 🫶🏻

🚨 New Design Drops🚨 Fresh new designs for both girls and boys youth as well as some cool onesies for the newborns. Kids complete jumpsuit hoodie and sweats will keep your kids warm as it cools down. Check them out🤙🏼 Proceeds help support @officialscanimalshelter here in Santa Cruz. Amplify Positivity. Choke Stoke 🙌🏼

Proceeds from sales during the month of October will help support the local @officialscanimalshelter here in Santa Cruz. Check us out online as we’ve added new apparel 🤙🏼 Amplify Positivity. Choke Stoke.

October Amplification is focused on @officialscanimalshelter . This organization is so meaningful to the community and makes such a positive impact. We are doing an exclusive pop up at @ponohawaiiangrill today (10/3) at 5pm to show support for this awesome organization. Full interview will publish on our website soon. Amplify Positivity. Choke Stoke 🤙🏼

Represent for purpose! Choke Stoke will be downtown at @ponohawaiiangrill selling exclusive apparel in support of @officialscanimalshelter this Friday (10/3) at 5pm-8. We teamed up with @rippinrosiedog to provide awareness around how pets can change lives and share so much stoke that not only lifts you up but also others! We are stoked to provide awareness and support the community. We are Purpose over Profit. Choke Stoke 🤙🏼

We are so stoked for the this announcement 🤙🏼 First, we’d like to welcome @rippinrosiedog to Choke Stoke for their massive contribution of positivity in and out of the water 🫶🏻 Steve and Rosie lift surfers up and share the stoke daily! Their welcoming attitude and positive energy is what makes them truly unique as they shred down the line! In respect of @rippinrosiedog , we will be supporting the @officialscanimalshelter for the entire month of October by giving back the proceeds from every sale so we can help support them and their mission to help find homes for stray or neglected pets. We are beyond stoked to give back and help Amplify Positivity Together 🫶🏻 Learn more about Rosie and Steve on our website and check out our amplification page on the SPCA. Stay stoked, be positive. Choke Stoke 🤙🏼

We never said amplifying positivity would be easy in a world of darkness. It’s a daily reminder here at Choke Stoke as we help others embrace it. Start your week off being that brightness in dark places. Choke Stoke 🤙🏼

By now your child has lost something at school! Sweatshirts are the number one item to be lost so we are doing a “Lost at school” limited discount to help keep your students stoked 🤙🏼 Few more days to help amplify @teenkitchen 🙌🏼 Use code : Foundit at checkout to receive 20% off your entire order. Amplify Positivity. Choke Stoke 🤙🏼

📆Save the Date: Oct 3rd at 5pm📆 Huge shoutout and thanks to everyone who showed up to our first pop up at downtown @ponohawaiiangrill ! The food, music and staff is the best. We will also be announcing our new amplification for October. Come check us out and help support local businesses. Make sure you grab a plate lunch too 🤙🏼 Amplify Positivity. Choke Stoke.

Happy Friday all 🤙🏼 Pau Hana Time 🙌🏼 Choke Stoke.

Come show your support for @teenkitchen this September and join us downtown at @ponohawaiiangrill this Friday at 5pm. Check out some of our exclusive apparel. Don’t see something you like, Pono has some authentic Hawaiian food that will bring you back to the islands 🤙🏼 Choke Stoke!

Don’t miss this Friday at @ponohawaiiangrill downtown Santa Cruz for some exclusive Choke Stoke apparel! We are amplifying @teenkitchen this month so don’t miss out in showing your support 🙌🏼 Amplify Positivity. Choke Stoke 🤙🏼

Choke Stoke is partnering with @ponohawaiiangrill downtown this Friday to showcase our exclusive lineup of product for Pono customers 🙌🏼 We will be there live, this Friday @5pm downtown Pono selling apparel to help support @teenkitchen ! Help us support them and their mission. Supporting local organizations making a positive impact is at our core. Choke Stoke 🤙🏼

Choke Stoke is on a mission. It’s mission is to Amplify Positivity. Practice it, embrace it, be proud of it, support it Choke Stoke 🤙🏼 Have an awesome Friday.

Teen Kitchen Project’s impact on the community is what made them stand out for this months amplification. Along with making a significant impact for good, they are also empowering the youth with skills for the future. Over 100k meals delivered in 2024, 40k miles driven and 99 youth chefs trained. Amplify Positivity 🙌🏼 Choke Stoke 🤙🏼 Check out our website for more details.

Pau Hana time 🤙🏼 Have an awesome weekend. Amplify Positivity. Choke Stoke.

We are stoked to amplify @teenkitchen for the month of September! Teen Kitchen Project brings together volunteers to serve community needs by providing meals for families and individuals in crisis. This amazing connection with the community aligns with Choke Stoke’s mission, so for the entire month of September, proceeds from all sales will go directly back to support their mission. Along with providing meals, Teen Kitchen Project provides strong life skills for teens around meal prep, teamwork, leadership and workforce skills. Represent positivity. Choke Stoke.

We are a little late on the next amplification for the month of September, but it will be worth the wait 🤙🏼 Our mission is clear every day, amplify others and send a message of positivity by supporting organizations in the community doing good. We are built on purpose over profit so you can be proud of what you wear 🙌🏻 Stay tuned for our next organization we will amplify! Have an awesome day. Choke Stoke.

We were going to wait till tomorrow to run this discount but we are just too stoked!! It’s almost Friday and Pau Hana time 🤙🏼 This Labor Day weekend only we are offering 30% off all Pau Hana series gear. Help amplify positivity with us and support local organizations. Proceeds from every sale go directly back. Be cool, stay positive. Choke Stoke.

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Sometimes the best things in life are handed out for free. Amplify Positivity. Choke Stoke 🤙🏼

Lighting discount of 25% ends today!! Represent positivity and support local organizations today. Each month we amplify organizations that help the community. Proceeds go directly back to them. This isn’t a mission about profit, only purpose. Choke Stoke.

It’s Friday. Almost pau hana (all done work) and time to relax. For a limited time this weekend, we are offering 25% off all Pau Hana Series apparel. Use : Pau Hana at checkout. Get out, enjoy the weather, spend less time in front of the screen. Remember, proceeds from every sale help us amplify positivity. This months amplification is @digitalnest . Have an awesome weekend! Pau Hana time 🤙🏼 Choke Stoke.

Pau Hana Series available now. Featured design “The Bay” is available in youth and adult sizes. Pau Hana series features 5 memorable sunsets that capture the coastlines of Santa Cruz. Additionally, you’ll never be low on STOKE as we lined the pockets with them 🙌🏼 Proceeds from every sale help us give back to the community. Check out our Amplifications page on our site. Have an awesome day! Choke Stoke.

5 flavors and only one vibe: chill. It’s pau hana time at the end of the day. Represent local sunsets of #santacruz and help us amplify positivity! Available on hoodies, shirts and youth attire too! Limited release so get em while it last, like a sunset 🌅 Choke Stoke 🤙🏼 Images by local artist @nickcali_images

PAU HANA. Done with work. Our limited Pau Hana series celebrates the #santacruz coastline with epic sunset shots by @nickcali_images 🫶🏻 A daily reminder that the end of day will come and it will be Pau Hana time 🤙🏼 Proceeds from every sale on our website will support local non profits that we select to amplify. Amplify Positivity and represent something good. Remember, when the day feels long and challenging, it will always be Pau Hana time at the end of day🙌🏼 Learn more on our website. Have an awesome day!

Long work days, busy lives and demanding environments are exhausting. The end of day is always in focus to recharge. 8-18 we hit the end of day. Stay tuned. Choke Stoke.

Save the date. End of day is coming….
Amplify Positivity. Choke Stoke 🤙🏼

The end of day feeling is priceless. We’ve been working on a series that captures that feeling. Stay tuned for some exciting new threads you won’t wanna miss. It’s almost end of day….Choke Stoke.

We are beyond stoked to feature our first Stoke Rider, Cruz! Cruz is an accurate representation of Amplifying Positivity 🫶🏼 Not only is he a ripper in the water, he’s a solid kid in the community. Learn more about Cruz on our website or give him a follow @wavewarriorcruz 🙌🏼 We are stoked to be giving this up and coming some spotlight!

Hidden Stoke Series available now! Available in a variety of colors and designs. Pockets full of STOKE! Free shipping on all orders. Amplify Positivity! Choke Stoke 🤙🏼

Get ready! It’s almost Monday! Hope that stoke meter is all full 🤙🏼 For a limited time only, we are offering FREE SHIPPING on all orders (no limit). Have an awesome day and remember to Amplify Positivity. Choke Stoke.

Details matter. Every Choke Stoke apparel is unique and hand designed. Join us in helping spread positivity🤙🏼 For a limited time only we are offering free shipping on all orders 🙌🏼 Have an awesome day! Choke Stoke.

What’s in your pocket? Low on Stoke? We get Choke! We got you covered with pockets full of stoke. These super cozy shorts are bound to stand out. 🚨Each lineup from Choke Stoke is hand made and unique making it one of a kind and not mass produced🚨. Amplify positivity and support a good cause. Available now! Choke Stoke🤙🏼!! #chokestoke #amplifypositivity #santacruz

Stoke comes through different experiences! We never turn down a good time crushing a churro! Get out, be positive. Sporting retro surf hat and Empty Peaks Hoodie. Choke Stoke.

In a world full of both hate and love, choose positivity and love. There is no better legacy you can leave this world than the memory of doing something good. Here at Choke Stoke, our focus is on amplifying others doing good. Represent positivity 🤙🏼 This month we are amplifying Digital Nest, who empowers the youth with access to technology they didn’t have. We are proud to be supporting their vision. Learn more through our links in bio. Choke Stoke.

Happy Fourth Choke Stoke Ohana !! For tree (three) days only we are offering 30% off site wide! Have an awesome holiday 🤙🏼 Check out our website for more details. Also, for local purchases in Santa Cruz County, free local delivery 🙌🏼

🚨July Amplification 🚨 Meet Jacob Martinez, father, founder and visionary leader empowering the youth! The @digitalnest provides a wealth of free access to technology so everyone has a chance to learn the skills of today and tomorrow. Choke Stoke is thrilled to amplify Digital Nest for the positive impact they make on the Latinx community and beyond. Learn more about the amplification on our website. Link in bio. Proceeds from every sale will help support their vision. Amplify Positivity. Choke Stoke 🤙🏼

Explore. Recharge. Refresh. Rerun. Getting out provides a world of benefits. Our Explorer series is focused on prioritizing getting out and recharging. Orders open July 4th. Amplify Positivity. Choke Stoke 🤙🏼

The birth of Choke Stoke and the mission behind “positive amplification”. Take a minute to learn how we give back and help communities and awesome organizations. Choke Stoke.

Tune in today at 5pm PST on @krmlradio to learn more about our vision and mission to amplify positivity. We will also reflect on past amplifications and how that is making a difference in our community. If your stoke meter is low, tune in to get that maxed out🤙🏼 Choke Stoke.

Wanting to make a positive impact in the community? Curious about how Choke Stoke is accomplishing supporting community organizations? Tune in at @krmlradio and learn more about our mission to Amplify Positivity! We will be chatting live tomorrow 6/26 at 5pm. Choke (pidgin) means a lot, Stoke is what we got. Choke Stoke 🤙🏼 link in bio to tune in. Purpose over Profit 🫶

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Explore the "Rippin Rosie" Collection

October "Positive Amplification" is in support of Santa Cruz Animal Shelter. Helping cats and dogs find good homes!

Proceeds from every sale during the month of October will go directly back to Santa Cruz Animal Shelter here in Santa Cruz, CA.

The Santa Cruz Animal Shelter is a local non profit that helps animals find homes that were left homeless. The organization is mostly volunteer run so it needs our support. All Choke Stoke apparel sales go back to help support their mission. Learn more on our "Amplifications" page.