FAQ

At Choke Stoke, we believe that clothing is more than just fabric—it’s a statement of purpose. Born in Santa Cruz, our brand is built on the principle that business should be a force for good, prioritizing impact over income. Every piece we create carries the spirit of positivity, resilience, and community, embodying a movement that extends far beyond fashion. Through our sales, we support organizations that uplift and empower, ensuring that every purchase contributes to meaningful change. Choke Stoke is more than a brand—it’s a mindset, a commitment to doing good, and a reminder that success is measured not just in profit, but in the difference we make. Our mission is to inspire, connect, and give back, proving that a brand with heart can reach the world.

Choke Stoke is a purpose-driven clothing brand born in Santa Cruz with a mission to spread positivity while giving back to the community. With a focus on purpose over profit, Choke Stoke channels a portion of its sales toward organizations that make a real difference, ensuring every purchase supports meaningful change. Rooted in the laid-back yet passionate spirit of Santa Cruz, the brand embodies a lifestyle of optimism, resilience, and community support. As it grows, Choke Stoke aims to reach people worldwide, proving that fashion can be a force for good.

Choke Stoke isn’t just another surf brand—it’s a movement built on purpose over profit. Born in Santa Cruz, we believe in the power of positivity, resilience, and giving back. We’re not here just to sell clothes; we’re here to fuel a mindset that lifts communities and supports those making a real difference. Every piece we create helps fund organizations that are out there doing good, turning everyday wear into a force for change. More than waves and stoke, Choke Stoke is about impact—proving that a brand rooted in authenticity and purpose can inspire beyond the break and reach the world.

While there are a lot of great brands to select from, our mission is purpose and impact. Our goal is to get product out that not only represents positivity but also show support for organizations doing good. We are not triggered by life events to do good, but choose to do it on a regular basis regardless. There is no "right" time to do good and we stand for only "all the time". We stand for supporting no matter what the circumstances. We are Choke Stoke and it is always maxed out :)

Born in Santa Cruz, we give back through every purchase, supporting organizations that make a real difference. Help us spread the word and be part of something bigger. Share, wear, and live the stoke! #ChokeStoke #PurposeOverProfit

YES! We welcome anyone to nominate an organization who is doing good in the community. Our mission is clear, purpose over profit. The more we spread the word about others doing good, the better our communities will become. Please send me a note at nick@chokestoke.com. Thank you!

Due to the custom and handmade nature of our products, we recommend washing and drying under the delicate setting. This will allow the shirts to last longer than regular shirts. Additionally, you can wash inside out to even further prolong it's life.