ABOUT ME
Hi! I'm Nick. I wanted more than just a brand.
I wanted to create something more than just another brand that is only focused on margins, profits and how many likes they get. I wanted to invest in the future, the community. The community is our future and without it, brands will seize to exist or lose meaning. Choke Stoke was founded on one principle: "purpose over profit" and to always give back. We dedicate an entire month promoting organizations mission and returning the months sales back to the nomination. We help with awareness, visibility and appreciation for the great organizations in our community.
We are a local apparel company located in Santa Cruz, California. Each piece of apparel is hand designed by the same person wanting to make a positive impact for the community, not to increase margins. Each product worn stands for something more. Every design stands out in support of community. We stand for making a positive impact beyond the surf break. We live for chasing the STOKE.
We are CHOKE STOKE.