Purpose over Profit

amplifying positivity

Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Amplify Positivity". Proceeds from all purchases, for the entire month go directly back to the amplification selected.
Together we can make an impact. Choke Stoke!

April Amplification: Santa Cruz United FC

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April Amplification! This month we are making sure “no kids left behind” and given an equal chance to play. Proceeds from all Choke Stoke sales will help keep a player on the field. There is also only 2 weeks left to get your custom Santa Cruz United Gear! Get it while our amplification runs for the month of April. Amplify Positivity. Choke Stoke 🤙🏼

🚨New product drop 🚨Wants and Needs. You don’t just want SALT, you need SALT. The ocean provides you a place to recharge, reconnect and heal. If your lucky, your stoke meter will max out too🤙🏼 Time is limited. Don’t let it expire. Need SALT lineup available now! You NEED this moment. Amplify Positivity. Choke Stoke. Proceeds from April go directly back to our amplification @santacruzutdfc . No kid left behind 🫶🏻 #santacruz #surf #wantsvsneeds #amplifypositivity #needsalt

It was never about the money, it was about meaning. There are hundreds of great local organizations fueling positive impact in support of future generations. We love our designs but most importantly we love giving back to organizations that need it most. We are rooted in this mission since day 1 and we will never change. Amplify Positivity. Choke Stoke 🤙🏼

April Amplification and proceeds are focused on the local soccer club @santacruzutdfc . Every item on our site will help support a kid in need. Let’s make sure no kid is turned away from an amazing opportunity to compete and do what they love. #nokidleftbehind . Amplify Positivity. Choke Stoke 🤙🏼

We checked in with Ashleyover at @santacruzutdfc to learn more about how they “leave no kids behind” so they all have a chance on the field to play. For the month of April, all apparel sales will go back to support their mission. We call it Amplify Positivity! Check it out. Choke Stoke 🤙🏼

April Amplification! This months positive amplification is special. Surf and sports compliment each other and our mission this month is to “leave no kid behind”🫶🏻 1 in 4 kids are in need of financial aide to participate in club soccer. @santacruzutdfc plays a vital role in helping kids stay on the field and out of trouble. Choke Stoke is a fan of soccer and the positive impact it makes on the community. This month we are doing something special for @santacruzutdfc and launching an exclusive and limited lineup of products. Each piece is custom made here in #santacruz and supports a kid in need. Proceeds for the entire month on all sales will help a kid continue to play soccer. Check out our amplification page (links in bio) and interview with Ashely Edgar to learn more. Purpose over Profit🤙🏼 Show your support today. Amplify Positivity. Choke Stoke.

🚨Product Alert🚨 Ever had too many flies killing the vibe? How about a kazillion flies just stealing the show of relaxation. Introducing our custom Shaka Swatta that will take out loads of flies in just one swing. Kicking back and see some one cruising by? Throw that Shaka up and represent! Happy April 1st! Amplify Positivity! Choke Stoke 🤙🏼

If you ever low on Stoke, we get Choke🤙🏼 There are plenty ways to give back to the community. Here at Choke Stoke we are focused on community and that’s why through every sale, 24/7, 365 days a year, we dedicate proceeds from all our sales to community organizations. We don’t just give a little back, we give Choke!! Each month is a new amplification and we are brewing something really fun for April! Stay tuned. Amplify Positivity🫶🏻

Spring is here and so is our limited surf hat discount for all the beach goers! Slashing it by 30%. Free local delivery in Santa Cruz County on all purchases. Hat drys in less than 5 minutes. Shreds all day 🤙🏼 Proceeds help support @surfridersantacruz and their mission to protect our shores. Amplify Positivity. Choke Stoke🫶🏻

Thank you @pcsathletics_official for allowing us to create some custom hoodies for the girls high school soccer team 🫶🏻 Congrats on the championship win🎉 Your hoodie purchases helped support @surfridersantacruz which helps protect our coastline. We appreciate the support! Wanna create something truly custom at the fraction of the cost and help support great organizations locally? Send us a DM and let’s Amplify Positivity 🤙🏼 Choke Stoke. Purpose over Profit.

Where do you rank on the “Pyramid of Stoke”? Choke Stoke isn’t just a tad of stoke, it’s a lot!! That’s why our mission is to go beyond just one day of giving but focused on the entire month for organizations. Find your place on the stoke pyramid today 🤙🏼 Haole translation for “Choke” is “a lot”. Shaka’s all day, everyday and for everyone. Amplify Positivity.

We are doubling down for @surfridersantacruz in extending the amplification for March as we prepare for our April amplification 🫶🏻 They really need our support these months as big decisions are being discussed regarding our coastlines. Show your support by going directly to their site or scooping up some positive apparel on our site (proceeds go back). Until then, United we Stand 🤙🏼 Amplify Positivity. Choke Stoke 🫶🏻

New Youth Hoodies! Inspired by our local surf spot Pleasure Point, this comfy youth hoodie is designed to stand out in support of our shores. Proceeds from this month help support the protection of our oceans. Amplify Positivity. Choke Stoke 🤙🏼

February sales are dedicated to protecting our shores. Monthly amplification is focused on @surfridersantacruz and the amazing mission they are on to protect our coastlines. Together we can make a greater impact. Join a beach cleanup, donate directly or pick up some new threads where proceeds go directly back. Artwork is Pleasure Point, Santa Cruz. Amplify Positivity. Choke Stoke 🤙🏼

Sharing is caring 🫶🏻 Always a good ride when shared 🤙🏼 Stoke meter filled. Amplify Positivity. Choke Stoke.

If you are low on stoke, we get choke! Amplifying local organizations here in Santa Cruz since 2024🤙🏼 OG T Shirt now available in retro. $9.99. A price that will never change. Proceeds go back to Surfrider Santa Cruz. Amplify Positivity.

If you love it, protect it. So many ways to get involved to protect our shores: donate, beach cleanup, advocate and share. Here at Choke Stoke our mission is to amplify others doing amazing things in our community. Proceeds on all Choke Stoke apparel goes back to support Surfrider Santa Cruz for the month of February. Huge thanks to @sam_ssc for the awesome footage and for @rippinrosiedog in sharing that awesome moment together 🫶🏻 Be bold. Get involved. Amplify Positivity! Choke Stoke.

Stoke Rider Cruz reminding us about the importance of a clean ocean and how it impacts our lives. Let’s protect the experiences that give back so much 🫶🏻 There are many ways to get involved: beach cleanup, petitions and sharing with others to provide awareness. Also, proceeds from the month of February will help support @surfridersantacruz and their mission🤙🏼 Learn more on our website. Huge thanks to @wavewarriorcruz and his passion and support for cleaner oceans. Amplify Positivity. Choke Stoke.

Stoked to announce that our February Amplification is focused on @surfridersantacruz and all its amazing actions to help protect, preserve and secure a cleaner more accessible ocean. We all appreciate what the ocean gives to us it this all doesn’t happen without the positive impact they bring to this community. Surf is in our DNA and the ocean is where we call home. Let’s protection together. Proceeds from the entire month will go back to Surfrider Santa Cruz to help support their mission and vision! Learn more on our website or links in bio. Amplify Positivity. Choke Stoke 🤙🏼

Sometimes we don’t have a choice about our surroundings, but we do have a choice in how we react and act. Amplify Positivity. Choke Stoke 🤙🏼

Happiness is everywhere. Stoke is FREE. Get out and find it. It’s waiting. Amplify Positivity. Choke Stoke.

Stoked to announce in partnership with @ponohawaiiangrill that they will be carrying our custom surf hats onsite! Grab the best Hawaiian food in town and scoop up a Choke Stoke custom surf hat! Offering Kama aina (family) discount on all Choke Stoke surf hats to all Pono customers. Help us “Amplify Positivity” today 🤙🏼 Check em out at their Capitola location! Can’t make it here locally, use code: “Pono” online for exclusive savings! Have an awesome day! Choke Stoke.

Stoke Rider @sebasofthesea with some fresh Choke Stoke stickers 🙌🏼 Fill that stoke meter 🤙🏼

Stoked to welcome @sebasofthesea to Choke Stoke as a Stoke Rider🤙🏼 Being a Stoke Rider steps beyond just ripping in the water or crushing it on the court, it embodies being a good person and connecting with your community in a positive way. Seb is such a rad kid and we are stoked to welcome to the team! Look for a full bio and interview to learn more about Seb. Seb joins @wavewarriorcruz and @rippinrosiedog as part of Choke Stoke Riders! Welcome to the team! Amplify Positivity! Choke Stoke 🤙🏼

Da Drip Beanie! Just in time for the snow! Keep that head warm when the temp drops 🥶 Two plastic bottles turned into one warm beanie 🫶🏻 Stay stoked. Choke Stoke 🤙🏼

Hope you all had an awesome weekend! Choke Stoke 🤙🏼

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Amplifying Santa Cruz United FC this April! Join us in supporting a fantastic initiative that keeps kids out of trouble and provides them with the essential gear they need to thrive. Did you know that one in four kids requires financial assistance to participate in these core programs? Let's come together to amplify their efforts and ensure every child has the chance to aim for their north star!