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Purpose over Profit

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amplifying positivity

Choke Stoke Shaka
Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Amplify Positivity".  Proceeds from all purchases, for the entire month go directly back to the amplification selected.
Together we can make an impact. Choke Stoke!
Choke Stoke Shaka
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Hoodies

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Hats

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Shirts

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Shorts

Free Local Delivery in Santa Cruz County

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Explore our Collection

Amplifying Santa Cruz United FC this April! Join us in supporting a fantastic initiative that keeps kids out of trouble and provides them with the essential gear they need to thrive. Did you know that one in four kids requires financial assistance to participate in these core programs? Let's come together to amplify their efforts and ensure every child has the chance to aim for their north star!

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